Moodboard – Edgy Urban Street Brand
Moodboards can be used to help portray the feeling of a business, sometimes they are incorporated into style guides (depending on the package you get from your designer). Basically, they give you a visual representation of the mood of your business.
In this series of blog posts I have taken a set of 3 values that a brand may have and used them to create a mood board that represents these. I have then taken it one step further, creating Designer Socials graphics, so you can see how taking the image style, colours and fonts and putting them together enhances the brand.
In this case the brand values are:
This edgy feel is achieved with distressed textures and rough brush strokes. Graffiti like layered effects give a street vibe for a skate & street shop or funky industrial motel or eatery. Think industrial finishes, with metal detailing and roughly painted brick.
Fonts are bold brush effects, not always easy to read; more effective when big & bold and in small amounts. So, you need to combine it with an industrial styled san serif font – maybe with distressed texture, maybe not – it depends on how edgy the brand needs to be. I went distressed to push that street urban feel.
Putting it together on Designer Socials graphics
Do you like this brand vibe?
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With quotes to make you think and 'Design Talk' snippets of graphic design tips and tricks as well as stories behind the designs for both branding and surface pattern projects.