So, what’s a logo?

A logo is a visual representation of your business, it could be a wordmark or wordmark with an icon or a graphic alone.

A ‘wordmark’ is a logo made of letters – it’s a word; your business name written in a set way, in the same font with the same letter spacing and all that jazz every time. Sometimes wordmarks are used alone and other times they are associated with an image, a graphic or icon if you like.

A logo as a whole defines your business, giving it an identity so people will recognise it.

Difference between a logo & an icon

  • Logo: also called logotype, a graphic representation or symbol of a company name, trademark, abbreviation etc, often uniquely designed for ready recognition.
  • Icon: a picture, image or other representation.

Definitions from


The term logo and icon from the above definitions can be used interchangeably to an extent.

However, icons now days tend to be simpler designs, more effective at smaller sizes than a logo. This means that when an icon is used as your profile image on social media it’s still recognisable as you, even at the itty-bitty size you see in your feed.

Logos generally speaking will have your full business or brand name and may or may not have an image incorporated into the design. If a logo does have an image as either an illustrated graphic or monogram; that tends to be used for the icon, but not always. It kind of varies and you can have a logo with different variants to use in small spaces or horizontal ones.

Here are some examples of logos that I have designed, and the logo that goes with them. You can see how they all work together for that brand.

And that in a nutshell is what a logo is.

Logos come in all shapes and sizes, and what’s perfect for one business isn’t for another.

As I say

‘Logos don’t have to be detailed, they don’t have to be fancy, they just have to be you. Which might be fancy, it might be detailed but it can be simple too.’



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