Moodboard – Clean Crisp Industrial
Moodboards can be used to help portray the feeling of a business, sometimes they are incorporated into style guides (depending on the package you get from your designer). Basically, they give you a visual representation of the mood of your business.
In this series of blog posts I have taken a set of values that a brand may have and used them to create a mood board that represents these. I have then taken it one step further, creating Designer Socials graphics, so you can see how taking the image style, colours and fonts and putting them together enhances the brand.
In this case the brand values are:
Clean, Crisp, Industrial with blue & grey, metal & steel. Thinking about the elements involved in construction and engineering. Clean crisp lines and simple colours to give that structured professional feel.
The font is modern san serif with little detail, smooth letters and smooth lines. With simple transitions on the points and curves. Giving it that crisp engineered feel.
Putting it together on Designer Socials graphics
What do you think of this brand vibe?
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With quotes to make you think and 'Design Talk' snippets of graphic design tips and tricks as well as stories behind the designs for both branding and surface pattern projects.