May 18, 2022 | graphic design
Authentic Design ‘Attempts at originality can often feel forced and precious but authenticity has quiet resonance that never fails to stir.’ Elizabeth Gilbert in ‘Big Magic’ What is authenticity in design? Authentic design is being honest about the story...
Jun 21, 2021 | graphic design, moodboard
Moodboard – Clean Crisp Industrial Moodboards can be used to help portray the feeling of a business, sometimes they are incorporated into style guides (depending on the package you get from your designer). Basically, they give you a visual representation of the mood...
May 24, 2021 | graphic design, quotes
We all make mistakes, it’s a natural part of life. It’s what we do after them, and what we learn from the mistakes that matters. Mistakes & Design In any industry or job there are potentials for mistakes to occur, in graphic design the majority occur with...
May 18, 2021 | graphic design, moodboard
Moodboard – Coastal Calm Natural Moodboards can be used to help portray the feeling of a business, sometimes they are incorporated into style guides (depending on the package you get from your designer). Basically, they give you a visual representation of the mood of...
Apr 26, 2021 | graphic design
So, what’s a logo? A logo is a visual representation of your business, it could be a wordmark or wordmark with an icon or a graphic alone. A ‘wordmark’ is a logo made of letters – it’s a word; your business name written in a set way, in the same font with the same...
Mar 1, 2021 | graphic design, moodboard
Moodboard – Nostalgic Glamour Moodboards can be used to help portray the feeling of a business, sometimes they are incorporated into style guides (depending on the package you get from your designer). Basically, they give you a visual representation of the mood of...
Feb 15, 2021 | behind a brand, graphic design
Little Moo Pins A few years ago, Kylie from Little Moo Designs asked me ‘can you draw me a sewing machine with Sew What, to be turned into an enamel pin’. That was the start of her collection now known as Little Moo Pins, a cheeky collection of sewing inspired enamel...
Feb 1, 2021 | graphic design
The Design Process If you have never worked with a graphic designer before then you’re probably wondering what to expect of the design process. Now you need to be aware designers all have our own processes and procedures for how we work. So not only do you need a...
Jan 4, 2021 | graphic design, moodboard, social media
Moodboard – Warm Vintage Feminine Moodboards can be used to help portray the feeling of a business, sometimes they are incorporated into style guides (depending on the package you get from your designer). Basically, they give you a visual representation of the mood of...
Nov 23, 2020 | graphic design
Colour use in your Branding Have you ever noticed that the most effective brands use limited colours in their brand designs? Think about Virgin, Coca Cola, Ford, FedEx, Facebook… the list goes on. What do they all have in common for their branding? Yep...
Sep 28, 2020 | graphic design, quotes
Fear and Design Now you may be wondering what fear and design have in common. Fear in the design process is a lot more common than you think, and it affects both the designer and the client. Fear from the client side is natural as you hand your brand over. You may be...
Sep 14, 2020 | graphic design, social media
How to get cohesive branding… There is more to your brand than your logo. How your website and social media look, the way you speak or type (yep the way you write matters). What you share in Facebook groups or any other groups you are in; All impacts on how your...
