Brand Consistency

Brand Consistency

Brand Consistency What is it? Brand consistency is using the same design elements for all your business materials. It consists of font choice, colour use and layout (text orientation, logo placement etc). The business materials I’m talking about are business cards,...
Your Logo Files

Your Logo Files

Have you had your logo designs and you’ve been given a whole heap of files that sound like another language to you?Like png, jpeg, eps, pdf, 300dpi, 72dpi etc!!!This is a quick rundown, a cheat sheet if you like, similar to what I provide my clients with for all logo...
Colour Formats

Colour Formats

CMYK, RGB, HEX and Pantone are all different ways to define colour. But they also all have different uses so it is important to understand the difference between them.   CMYK is for Print It is a subtractive colour mode, white (the base) has no colour so the addition...
Fonts Matter

Fonts Matter

Fonts have feelings? Oh, I meant personalities. Are the font’s you use in your logo and branding telling the right story? Did you know the style of fonts you use can either add or detract from your overall brand story and values. Every business has a personality which...
Behind a Brand | Bowerbird Solutions

Behind a Brand | Bowerbird Solutions

Developing a Brand | Bowerbird Solutions Recently I had the pleasure of working with Miranda from Bowerbird Solutions on the branding for her new business. Bowerbird Solutions | Your Virtual Business Support – specialising in social media marketing, blogs, newsletters...
Who owns the copyright to your logo?

Who owns the copyright to your logo?

Did you know copyright for ‘artistic works’ in Australia is automatic and logos are classed as ‘artistic work’ therefore copyright of the design is actually owned by the creator!!! So who owns the copyright to your logo design? Did you check this prior to...
Things to ask a designer when getting your logo designed

Things to ask a designer when getting your logo designed

Here are some tips to help you along the way to get the best value for your money when hiring a graphic designer to design your logo or business branding for you. Not all designers will be the right one for you, each designer has their own style and skillset if you...

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