Here are some tips to help you along the way to get the best value for your money when hiring a graphic designer to design your logo or business branding for you.

Not all designers will be the right one for you, each designer has their own style and skillset if you are after a flowery girly design and all they have in their portfolio are minimalistic designs then it’s likely they won’t be able to produce a logo in the style that you are after.

Choosing a designer with the style of designs you like and need for your business will go a long way to helping the design process be the best it can be, you need to be comfortable with the designer bringing your brand to life.

Also ask them questions about what files and information they will supply for the final design.

Make sure you are getting both print and web files for the final logo design. This means you will be able to make a myriad of things later on:

  • Print files are PDF or EPS files – these are a vector file so can be enlarged without loss of detail.
  • Web files are PNG, JPEG or GIF files – these are raster based files and enlarging them will reduce the quality of the image.

Only having a JPEG or PNG file of your logo limits what you can do with it in the future as you cannot enlarge the files. This means you can’t use them for signage or at any size larger than they have been supplied to you without them becoming pixelated.

exampled of pixellated logo

And finally make sure you get a style guide or document that lists the following information for elements within your logo:

  • Fonts – this should include the font name and also that for any alternate brand fonts used for example in the tag line.
  • Colours – with information about CMYK, RGB & HEX codes.

basic style guide example

This information can be used when creating other graphics for your business which helps with brand recognition and cohesiveness; as you can use your brand fonts and colours in everything you create. This also helps you work with other designers in the future when designing print elements like flyers, posters or even getting your website designed.

Originally Published on LinkedIn, May 2019