Moodboard – Coastal Calm Natural
Moodboards can be used to help portray the feeling of a business, sometimes they are incorporated into style guides (depending on the package you get from your designer). Basically, they give you a visual representation of the mood of your business.
In this series of blog posts I have taken a set of values that a brand may have and used them to create a mood board that represents these. I have then taken it one step further, creating Designer Socials graphics, so you can see how taking the image style, colours and fonts and putting them together enhances the brand.
In this case the brand values are:
Coastal, Calm, Natural – think nature, sand and sea. Textures from sticks and stones in muted tones. All calming and giving that sense of peace. Perfect for that little beach side café or homewares store where you walk in and feel at peace, where all the pieces meld together despite their different styles and textures. All that makes you feel calm and carefree.
Fonts are simple and smooth, with a mix of script and san serif in all caps for that casual vibe. Easy to read and relaxing to look at like the imagery is.
Putting it together on Designer Socials graphics
What do you think of this brand vibe?
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With quotes to make you think and 'Design Talk' snippets of graphic design tips and tricks as well as stories behind the designs for both branding and surface pattern projects.